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Moocho Debuts New Dairy-Free Cheese Shreds

Sister Brand of Tofurky is Closing the Taste and Texture Gap in Vegan Cheese

HOOD RIVER, Ore.–(BUSINESS WIRE)–Moocho, a plant-based dairy brand leveling up dairy-free comfort foods, announced today the launch of its new dairy-free cheese Shreds. The dairy-free Shreds, in flavors including Cheddar, Mozzarella and Fiesta Blend, are crafted with simple, modern ingredients, and apply fermented cultures and aging used in traditional cheese-making techniques to level up comfort food favorites. With big, smooth flavors, the new chef-crafted plant-based cheeses provide tasty, affordable, and accessible dairy-free foods with the texture shoppers crave.


Unique in taste and texture, Moocho Shreds are vegan, 100% non-GMO and gluten-free and contain 0% Cholesterol. Made to melt and stretch just as well as traditional dairy-based cheese, new Shreds are perfect for stepping-up plant-based pizza, tacos and mac ‘n cheese.

“Category research suggests shoppers see a gap in the plant-based cheese category where brands haven’t been able to provide a taste and texture that people crave,” said Jaime Athos, president and CEO of Moocho and its sister brand, Tofurky. “Moocho aims to improve category perception and impress a market hungry for delicious, affordable and accessible plant-based options. As a category, we can do better now, with more ingredient options available.”

Moocho is a brand for current and future dairy-free enthusiasts, born of a revolution in new-school recipes and simple, modern ingredients. It aims to provide tasty, affordable and accessible dairy-free foods with a texture that shoppers crave, closing the gap between what is currently offered and what consumers want. Moocho is also a Certified Benefit Corporation that reinvests in environmental initiatives, advocates for environmental conservation, and invests in its community.

Moocho dairy-free Shreds are now available for purchase in 8-oz. bags with an SRP of $4.99. Moocho Shreds are available in select grocery stores, including H-E-B, as well as food service. For more information, visit moochofoods.com and follow the brand on Instagram @sayMoocho.

About Moocho

Founded in 2019, Moocho is a brand for past, present and future dairy-free enthusiasts, born of a revolution in new-school recipes and simple, modern ingredients. Moocho aims to provide tasty, affordable and accessible dairy-free foods with a texture that shoppers crave. It brings a new generation of plant-based indulgence to the table and closes the gap between what is currently offered and what consumers want. All Moocho products are 100 percent non-GMO, vegan and gluten-free. Moocho is a Certified Benefit Corporation that reinvests in environmental initiatives, advocates for environmental conservation and invests in its community. In addition to Moocho’s do-good enterprise actions; its supply chain and vendors are audited for fair labor practices and ingredient specifications to ensure all contributions to the finished product are respected and hold integrity. For more information, visit moochofoods.com or follow us on Instagram @sayMoocho.

Contacts

Rachel Kay Public Relations

Lindsey Prince

lindsey@rkpr.net
858.334.3078

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