Oral-B® Guide with Amazon Alexa Built-in Powers Truly Connected Bathroom

Sales of smart oral care solution with first voice-integrated toothbrush go live

CINCINNATI–(BUSINESS WIRE)–The truly connected bathroom has become a reality, thanks to Oral-B, the industry leader in oral care innovation, and Amazon Alexa. The Procter & Gamble Company (NYSE: PG) announced today that the Oral-B Guide, a smart brushing solution featuring the first voice-integrated toothbrush, is now available. The system includes an Oral-B Electric Toothbrush, an Alexa Built-in Smart Charger base, one Oral-B Brush Head, and a Quick-Start Guide. Together, they’re designed to upgrade and bring a bit of fun to consumers’ bathroom routines, hands-free, while guiding good habits tailored to each person’s unique brushing style and monitoring progress over time.

Oral-B Guide works like a fitness tracker for your mouth, coaching while you brush and providing intelligent, real-time feedback on brushing frequency, duration, coverage and optimal pressure,” said Carlos De Jesus, P&G Senior Vice President, North America Oral Care. “It allows users to take control of their brushing time with the best new connected technologies.”

He added, “Every time you brush, Oral-B Guide empowers you to brush smarter – and that’s important, as only 20% of people brush properly. The system’s Oral Health Tracker and statistics enable access to insights on your own brushing trends over time, to help you better understand whether your technique is best for your mouth. This means fewer surprises at the dentist office.”

Highlights of the Oral-B Guide include a designed-for-the-bathroom, compact charging base with Alexa Built-in. It uses one power outlet for a clutter-free experience and enables users to enjoy 360-degree, high-quality sound while they brush their teeth (no phone required). With Alexa Built-in, users can ask to play music, hear the news, check weather, control smart home devices, and even order more brush heads by saying, “Alexa, order Oral-B brush head replacements.”

The Oral-B Guide offers:

  • The potential to brush like a pro. Inspired by dentists, the round oscillating and rotating brush head removes 100% more plaque than manual brushing.
  • Six cleaning modes for personalized brushing: Daily Clean, Whitening, Pro-Clean, Sensitive, Gum Care, and Tongue Cleaning.
  • An LED Quad Pacer to help guide brushing: the white light represents 30 seconds in each quadrant, red when the user brushes too hard, and green when they complete two minutes of brushing.
  • Automatic syncing. After the user brushes, their wifi-enabled base seamlessly transmits their data to the secure cloud.
  • Insights to help brush smarter. Brushing progress is tracked so that each user can access personalized tips for improvement through the Oral-B Connect App, Apple Health or optional email summaries.
  • Ability for the user to automate upkeep by ordering genuine Oral-B quality brush head refills for delivery to their door via Amazon Dash Replenishment.

The Oral-B Guide retails for $229.99, exclusively on

About Oral-B

Oral-B®is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.


Susan Oakland, MMI Agency


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