Washington Prime Group Introduces Summer KidX Club® Powered by Highlights@Home

COLUMBUS, Ohio–(BUSINESS WIRE)–Washington Prime Group Inc. (NYSE: WPG) today announced that the Company has partnered with Highlights, an award-winning global family media brand, to launch its summer KidX Club® Powered by Highlights@Home. The initiative offers brand new educational activities that encourage creativity, learning and curiosity for children and families this summer.

Lou Conforti, CEO and Director of Washington Prime Group stated: “Boy oh boy, Highlights sure has come a long way from when I was having Fun with Phonics in the mid 1970s.

Okay, here’s our quid pro quo…We’ll take our popular KidX program virtual this summer if you promise to sneak out for a couple of hours and visit one of our town centers. If you don’t, our KidX summer programming may just have to include such topics as ‘indoor mud pie art’ or ‘crayon wall drawings…your parents won’t mind’ or even the very popular ‘ten ways to bug the heck out of adults working from home.’

“Seriously, these are crazy times to say the least, and our virtual KidX summer program is just one way we’re trying to make your life easier.”

The summer KidX Club Powered by Highlights@Home is a program that inspires children to explore the world around them by offering a variety of free events and activities. While the program has traditionally sponsored property-based, in-person events for children and families, a new partnership with Highlights will allow this premier program to go virtual so kids can soar into summer with fun, educational activities.

Ken Johnson, CEO of Highlights stated: “With regular summer programming postponed or cancelled, many families are in immediate need of fun and engaging activities that kids can enjoy at home. Our Highlights@Home initiative was created to support parents during the COVID-19 stay-at-home period and we’re thrilled to get to help even more families through the summer KidX Club powered by Highlights@Home program.”

The summer KidX Club will offer free, twice-weekly collections of family-friendly themed activity packs. These activity packs will include stories, puzzles, videos, games, jokes, physical activities, crafts, and suggestions for acts of kindness. Content will be grouped around the summer KidX Club’s focus areas: Explore, Experience, and Excel.

About KidX Club®

A premier Washington Prime Group program, KidX Club focuses on inspiring children to explore the world around them. From arts and crafts, to educational experiences and playful activities, KidX Club sponsors a variety of free online and in-person events to connect local children and their families. KidX Club® is a registered trademark of the Company. Learn more at

About Washington Prime Group

Washington Prime Group: National footprint with local flavor. With 100 town centers throughout the US, we’re as American as apple pie. As a matter of fact, we are also as American as deep dish pizza in Chicago, Hawaiian poke salad, vegan spring rolls in Malibu, El Paso Tex-Mex, Maryland crab cakes, kimchi in Orange County, Memphis barbeque and a Kansas City porterhouse. Our well regarded infrastructure, from Hawaii to Connecticut, and pretty much everywhere else in between, allows our tenant and sponsor partners to benefit from the operating efficacy and economies of scale at a large national real estate company, alongside local management who possess comprehensive knowledge of the specific locale within which they reside. Washington Prime Group® is a registered trademark of the Company. Learn more at

Forward-Looking Statements

This news release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 which represent the current expectations and beliefs of management of Washington Prime Group Inc. (“WPG”) concerning the proposed transactions, the anticipated consequences and benefits of the transactions and the targeted close date for the transactions, and other future events and their potential effects on WPG, including, but not limited to, statements relating to anticipated financial and operating results, the Company’s plans, objectives, expectations and intentions, cost savings and other statements, including words such as “anticipate,” “believe,” “confident,” “plan,” “estimate,” “expect,” “intend,” “will,” “should,” “may,” and other similar expressions. Such statements are based upon the current beliefs and expectations of WPG’s management, and involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance, or achievements of WPG to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, without limitation: changes in asset quality and credit risk; ability to sustain revenue and earnings growth; changes in political, economic or market conditions generally and the real estate and capital markets specifically; the impact of increased competition; the availability of capital and financing; tenant or joint venture partner(s) bankruptcies; the failure to increase store occupancy and same-store operating income; risks associated with the acquisition, disposition, (re)development, expansion, leasing and management of properties; changes in market rental rates; trends in the retail industry; relationships with anchor tenants; risks relating to joint venture properties; costs of common area maintenance; competitive market forces; the level and volatility of interest rates; the rate of revenue increases as compared to expense increases; the financial stability of tenants within the retail industry; the restrictions in current financing arrangements or the failure to comply with such arrangements; the liquidity of real estate investments; the impact of changes to tax legislation and WPG’s tax positions; losses associated with closures, failures and stoppages associated with the spread and proliferation of the coronavirus (COVID-19) pandemic; to qualify as a real estate investment trust; the failure to refinance debt at favorable terms and conditions; loss of key personnel; material changes in the dividend rates on securities or the ability to pay dividends on common shares or other securities; possible restrictions on the ability to operate or dispose of any partially-owned properties; the failure to achieve earnings/funds from operations targets or estimates; the failure to achieve projected returns or yields on (re)development and investment properties (including joint ventures); expected gains on debt extinguishment; changes in generally accepted accounting principles or interpretations thereof; terrorist activities and international hostilities; the unfavorable resolution of legal or regulatory proceedings; the impact of future acquisitions and divestitures; assets that may be subject to impairment charges; significant costs related to environmental issues; changes in LIBOR reporting practices or the method in which LIBOR is determined; and other risks and uncertainties, including those detailed from time to time in WPG’s statements and periodic reports filed with the Securities and Exchange Commission, including those described under “Risk Factors”. The forward-looking statements in this communication are qualified by these risk factors. Each statement speaks only as of the date of this press release and WPG undertakes no obligation to update or revise any forward-looking statements to reflect new information, subsequent events or circumstances. Actual results may differ materially from current projections, expectations, and plans, if any. Investors, potential investors and others should give careful consideration to these risks and uncertainties.


Kimberly A. Green, VP, Investor Relations & Corporate Communications, 614.887.5647 or

Kimberly Flaherty, Senior Director, Public Relations, 614.887.5715 or

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