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KRISPY KREME® Rolling Out to Snack Aisles Across America

Krispy Kreme introduces new Doughnut Bites and Mini Crullers in Walmart locations nationwide


WINSTON-SALEM, N.C.–(BUSINESS WIRE)–For the first time ever, Krispy Kreme will now package its more than 80 years of doughnut expertise into bite-size form for Americans everywhere to conveniently access by rolling out its delicious sweet treats at Walmart locations nationwide.

Starting June 22, Krispy Kreme will roll out newly formulated Doughnut Bites and Mini Crullers, available in all Walmart snack aisles across the U.S. and Walmart online grocery at grocery.walmart.com by July 2020.

These deliciously portable, snackable treats are individually packaged for on-the-go enjoyment and will include all-new products available in various flavors:

  • Krispy Kreme Doughnut Bites: A refreshed assortment of bite-size doughnut holes offered in Original Glazed, Chocolate and Apple Cinnamon; available in five sleeves of four Doughnut Bites per box, 20 doughnuts total for $3.97.
  • Krispy Kreme Mini Crullers: An enhanced recipe of Krispy Kreme’s mini cruller doughnuts offered in Original Glazed and Blueberry; available in four sleeves of two Mini Crullers, eight crullers total for $3.97, or a 12 oz. box for $3.88.

Krispy Kreme will also offer seasonal flavors at Walmart, starting with new Strawberry Doughnut Bites and Lemon Crullers available for a limited time this summer, and more new offerings to be announced later this year.

“For over 80 years, fans all across America have asked us to bring the great taste of Krispy Kreme to their neighborhood,” said Dave Skena, Chief Marketing Officer for Krispy Kreme. “Now, with the help of our partners at Walmart we are able to do just that.”

Krispy Kreme will kick off its Walmart partnership with its first-ever virtual grand opening. On Wednesday, June 24, starting at 7 p.m. ET Krispy Kreme will welcome guests from around the country to join in celebrating the momentous occasion with virtual games, entertainment and surprise celebrity guest appearances. Forty virtual grand opening participants will also receive the chance to win free doughnuts for a year! Learn how fans can “campout” to join the virtual grand opening by visiting www.krispykreme.com/grocery.

Share how you’re snacking with Krispy Kreme and Walmart and taking part in the virtual grand opening by using #BiteSizedGlory and tagging @krispykreme. For more information about the new Krispy Kreme products available at Walmart, please visit www.krispykreme.com/grocery.

About Krispy Kreme Doughnut Corporation

Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has nearly 1,400 retail shops in 33 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

Contacts

Tricia Moore

Tricia.Moore@fleishman.com

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