dough, a New Commission-free Brokerage Firm With Premium Content for the Next Generation of Investors, Receives $20M in Funding From tastytrade
Led by Victor Jones, Formerly TD Ameritrade’s Director of Trading and Operations, dough Will Offer Commission-Free Stock Trading, Zero Account Minimums, and Smart Ideas for Investors
CHICAGO–(BUSINESS WIRE)–dough, a new commission-free, online broker and wealth creator, has received funding of $20 million from tastytrade, Inc. dough is led by Victor Jones, former director of Trading and Operations at TD Ameritrade. Unlike other investment services, dough meets the demand as a commission-free broker offering investing capabilities and zero-commissions – investors no longer have to give up one for the other.
“The next generation of investors are looking for more than bare-bones investing and wealth management platforms targeting them with slick promotions only to leave them high and dry when it comes to content, service, and functionality,” said Jones who has spent his entire finance career in service of retail investors. “dough is going to elevate the level of competition.”
The management, technology and content teams behind tastytrade have worked together for decades to bring unparalleled expertise in the retail trading space to make the self-directed investor even more competitive. Award winning industry innovators, they’ve created thinkorswim and tastyworks. dough clients can now leverage the same infrastructure that has been built on trading know-how, proven execution and service for some of the most demanding retail traders in the industry.
“Our investment in dough validates our commitment to all traders and investors regardless of age or account size,” said Kristi Ross, Co-CEO of tastytrade, Inc. “This new platform will raise financial engagement and enable an entirely new generation to participate in wealth creation.”
dough is focused on the investor, offering:
● Commission-free trading on listed stocks and ETFs;
● No minimums on account size;
● Original content that delivers ideas tailored to a person’s interests;
● An investing app beautifully designed for iOS and Android phones;
● Live in-app support;
● A straightforward and transparent pricing model.
Co-CEO of tastytrade, Inc. Tom Sosnoff added, “At tastytrade we love investing in industry disruptors and we believe dough will play a major role in engaging millions of future decision makers. Active financial participation is key no matter your account size or age because the next thing you know you’re 50.”
dough is steadfast in promoting transparency. Customers will be charged a $1 monthly subscription for unlimited commission-free trading. dough will give the first year away for free to anyone that signs up on their waitlist. Added Jones, “In five years, paying for commissions to trade stock will be about as common as paying for a landline. I don’t ever want our customers to question how we are making money or whether we have their best interests in mind.”
dough will start accepting customers in September. The signup list for a one year free subscription is available now at www.dough.com.
dough is the online broker radically challenging the status quo and changing wealth creation. Located in Chicago and backed by tastytrade, Inc., dough is what investing should be: focused on the retail investor, commission-free stock trading, zero account minimums, and iOS and Android apps filled with real world opportunities for better decision making. dough is on a mission to bring understanding to risk, removing it as a barrier and creating a new offering that is equal parts brokerage, education, and everyday insight through its media company. Fully licensed in 50 states and 3 jurisdictions to provide brokerage services, customers can trade stocks and ETFs listed on a U.S. exchange.
About tastytrade, Inc.
tastytrade is one of the most-watched online financial networks, engaging investors and traders across 165 countries with 8 hours of daily, live, cost-free and commercial free programming with over 100 million hours viewed. tastytrade offers over 50 original segments for new and seasoned veteran traders. tastytrade’s data driven research-based content teaches a logical, mechanical approach to investing and identifying opportunities based on probability and volatility. Investors are continually challenged with financial math, humor and new market perspectives. tastytrade is also the parent company to tastyworks, a brokerage firm creating and leading a financial revolution for the do-it-yourself investor and to Quiet Foundation, a data science-driven, fee-free investment advisory service. tastytrade and its companies focus on empowering the individual investor through content, technology and know-how.
Fran Del Valle
Influence Consulting Group