Outdoor Voices Activates The Future of Retail with NewStore
Activewear brand now runs retail operations on iPhone, bringing joy
to associates and customers #DoingThings
AUSTIN, Texas & BOSTON–(BUSINESS WIRE)–NewStore,
the first to provide Omnichannel-as-a-Service, today announced Outdoor
Voices shops are now running on its platform. The activewear brand
introduced the NewStore Omnichannel Platform, which runs exclusively on
iOS, in its nine locations across the country to bridge online and
in-store shopping experiences. Now, store associates are empowered with
iPhone to ensure all customer touchpoints are secure, seamless and
Outdoor Voices, a digital-first brand, has grown exponentially since its
founding in 2014. Its approachable call to action #DoingThings unites a
nationwide community of Recreational enthusiasts who exercise for the
joy of it. As the company’s retail operations continue to expand, it is
reinvigorating its customer experience and prioritizing technology’s
role in the shopping journey, specifically how iPhone can enable
associates to securely provide the best customer experience. The
NewStore platform’s integrated cloud OMS and mobile POS gives Outdoor
Voices a single system of truth for its customers, orders and inventory.
Data insights are made available to store associates on iPhone, allowing
them to quickly and easily deploy omnichannel capabilities including
endless aisle, mobile checkout, store fulfillment, inventory management
“We’ve been looking for the right partner that will make it easy to
manage a 360 degree view into our retail shops and for us, that’s
NewStore,” said Kevin Harwood, Vice President of Technology of Outdoor
Voices. “The NewStore Omnichannel Platform creates a symbiotic
relationship between our online and in-store transactions by ensuring
that our shop teams have the data they need at their fingertips and our
customers the technical apparel they’ve been looking for.”
“It’s so important for modern brands to balance technology with
authentic experiences,” said Stephan Schambach, Founder & CEO of
NewStore. “Mobile-powered store associates are what makes this possible.
Outdoor Voices is changing the face of the athletic category, not only
with its best-in-class apparel but also by committing to omnichannel.
With intuitive iPhone apps, the brand can build customer relationships
in all retail environments and expand its community far and wide.”
By running its stores on iPhone with NewStore, the Outdoor Voices brand
experience now boasts the following omnichannel benefits and then some:
Omnichannel OMS: Store associates can rely on automatic order
routing to get apparel to customers quickly and cost-effectively.
NewStore Checkout: Store associates can facilitate iPhone to
iPhone checkout from anywhere on the store floor leveraging Apple Pay
so customers can easily and securely pay using just their iPhone or
Apple Watch. Mobile checkout can also be used to accept cash, credit
card or gift card.
Store Fulfillment: Customers can choose modern fulfillment
options, including buy online pickup in-store (BOPIS) and ship from
Inventory Management: Store associates can leverage RFID
technology and NewStore apps to access enterprise-wide real-time
inventory, enabling endless aisle transactions.
Clienteling: Store associates can deliver one-to-one customer
experiences with access to the customer’s complete shopper profile,
including purchase history and preferences.
Find a shop near you to see NewStore live and join Outdoor Voices and
start #DoingThings by visiting events.outdoorvoices.com.
NewStore operates a platform for retailers to
run their stores on iPhone. Purpose-built for mobile shoppers, the
company provides Omnichannel-as-a-Service with the only integrated cloud
OMS and mobile POS. Intuitive store associate apps allow retailers to
offer seamless shopping experiences through endless aisle, mobile
checkout, store fulfillment, real-time inventory and clienteling. An
API-first architecture and an expansive ecosystem of partners means
retailers can deploy fast and flexible omnichannel with ease. NewStore
was founded by Stephan Schambach, who pioneered ecommerce at Demandware
(now Salesforce Commerce Cloud). The company has offices in Berlin,
Boston and New York. Learn more at www.newstore.com.
About Outdoor Voices
Outdoor Voices is an activewear brand
that is on a mission to Get The World Moving. By freeing fitness from
performance and bringing play back into everyday life, Outdoor Voices is
building a community of Recreational enthusiasts who believe that
#DoingThings — moving your body and having fun with friends — is the
surest way to a happy and healthy life. More information at www.outdoorvoices.com.
Casey Antonelli, Director of Corporate Communications
Melissa Rubenstein, PR Manager