News

MasterClass Announces David Schriber as Chief Marketing Officer

SAN FRANCISCO–(BUSINESS WIRE)–MasterClass,
the online education company that enables anyone to learn from the best
in the world, today announced the appointment of David Schriber as
Chief Marketing Officer. In this newly-created role, Schriber
will be responsible for global marketing initiatives across the
organization. Schriber will lead a growing team focused on brand
strategy, consumer insights, product marketing, performance marketing
and campaign activations. He will report to David Rogier, co-founder and
CEO of MasterClass.


“We’re four years in and MasterClass continues to grow,” said David
Rogier, co-founder and CEO of MasterClass. “David is the right person to
help take the MasterClass brand to the next level. A proven leader and
marketing visionary, his passion for the brand will help us drive
awareness and bring even more value to our subscribers. We’re thrilled
he said yes.”

“MasterClass shouldn’t be a secret,” said David Schriber, Chief
Marketing Officer of MasterClass. “I’m excited for the opportunity to
work with brilliant visionaries and to accelerate MasterClass’ growth as
we continue to pioneer a new category of learning.”

Prior to joining MasterClass, Schriber most recently served as Vice
President, Global Brand Experience, Creative, and Innovation at Nike
where he led the global marketing functions through the brand’s shift to
digitally-led, direct-to-consumer marketing experiences. Through his
tenure, including leading the Nike brand in North America, he helped
Nike become the world’s leading brand amongst youth and teens.

Schriber previously served as the President of Burton Snowboards,
working his way up from marketing coordinator to Chief Marketing Officer
and eventually leading the company as President.

MasterClass continues to expand and grow its catalogue of categories,
bringing leading instructors to its engaged base of subscribers.
MasterClass provides a library of educational, inspiring, and engaging
content you can’t find anywhere else. With more than 60 classes that
dive into processes, techniques, and philosophies, MasterClass helps
students progress more rapidly towards their own mastery, explore new
passions, and learn new skills. It offers a unique learning
experience—including video lessons, course materials, peer interaction,
and more. Students can subscribe for unlimited access to all new and
existing classes through the All-Access Pass for $180 per year, or
enroll in an individual class for a one-time purchase of $90. The course
can be accessed online at www.masterclass.com,
the MasterClass mobile app for iOS
and Android,
and Apple TV.

ABOUT MASTERCLASS

Founded in 2015, MasterClass started with the idea that everyone should
have “access to genius.” The online education platform provides
affordable, engaging, and inspirational online classes taught by
world-renowned instructors, making it possible for anyone to learn from
the best.

MasterClass’s current roster of courses includes:

Business: Howard Schultz (business leadership)

Culinary Arts: Gordon Ramsay (cooking), Alice Waters (home
cooking), Thomas Keller (cooking techniques), Wolfgang Puck (cooking),
Dominique Ansel (French pastry), James Suckling (wine appreciation),
Aaron Franklin (Texas BBQ)

Film and Television: Werner Herzog (filmmaking), Martin Scorsese
(filmmaking), Ron Howard (directing), Spike Lee (filmmaking), Mira Nair
(independent filmmaking), Jodie Foster (filmmaking), Ken Burns
(documentary filmmaking), Helen Mirren (acting), Samuel L. Jackson
(acting), Judd Apatow (comedy), Aaron Sorkin (screenwriting), Shonda
Rhimes (writing for television), Natalie Portman (acting), David Lynch
(creativity and filmmaking)

Music and Entertainment: Steve Martin (comedy), Christina
Aguilera (singing), Usher (performance), Reba McEntire (country music),
Herbie Hancock (jazz), Deadmau5 (music production), Armin van Buuren
(dance music), Hans Zimmer (film scoring), Tom Morello (electric
guitar), Carlos Santana (art and soul of guitar), Timbaland (producing
and beatmaking), Penn & Teller (magic), Itzhak Perlman (violin)

Writing: James Patterson (writing), David Mamet (dramatic
writing), Judy Blume (writing), Malcolm Gladwell (writing), R.L. Stine
(writing for young audiences), Margaret Atwood (creative writing), Dan
Brown (writing thrillers), Neil Gaiman (storytelling), Billy Collins
(poetry)

Photography: Annie Leibovitz (photography), Jimmy Chin (adventure
photography)

Design and Fashion: Frank Gehry (architecture), Diane von
Furstenberg (how to build a fashion brand), Marc Jacobs (fashion design)

Sports and Games: Serena Williams (tennis), Stephen Curry
(shooting, ball-handling, and scoring), Garry Kasparov (chess), Daniel
Negreanu (poker), Phil Ivey (poker strategy)

Politics and Society: Jane Goodall (conservation), Bob Woodward
(investigative journalism), Karl Rove and David Axelrod (political
campaign strategy), Paul Krugman (economics and society)

Science and Technology: Chris Hadfield (space exploration), Will
Wright (game design)

For more information, please visit www.masterclass.com.

Follow MasterClass:
Twitter @masterclass
Instagram
@masterclass
Facebook
@masterclassofficial

Contacts

Media Contacts:
Beth Swierk, MasterClass
press@masterclass.com

Michelle Ravelo, PMK∙BNC
Michelle.ravelo@pmkbnc.com
310.854.4755

Gretchen Spiegel, PMK∙BNC
Gretchen.spiegel@pmkbnc.com
310.854.3253

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