News

Issuu Launches Adobe InDesign Extension with New Issuu Story Cloud

Integration Offers Creators and Marketers the Ability to Directly
Share InDesign Content as Social Media Stories at Scale

PALO ALTO, Calif.–(BUSINESS WIRE)–Issuu,
the world’s largest digital discovery and publishing platform, today
announced a new digital suite of solutions called the Issuu Story Cloud,
which includes an integration with Adobe InDesign. The Issuu Story Cloud
is an end-to-end suite of distribution, discovery and monetization
solutions, and the InDesign extension allows creators to easily format
brand-approved assets directly from InDesign into social media Stories
that can be shared across any social platform to maximize reach and
marketing capabilities.

The congruent rise in mobile consumption and Stories usage has caused
brands to rethink the way they create their content – from marketing
materials to catalogues to magazines – and the platforms to which they
distribute it,” said Joe Hyrkin, CEO of Issuu. “Until now, taking a
Stories idea from concept to publishing for multiple platforms has been
time-intensive and often results in many rounds of revisions and
approvals. We’re looking forward to seeing how Issuu and InDesign users
maximize their new sharing capabilities and improve Story creation and
distribution workflows.”

Issuu’s Story Cloud extension for Adobe InDesign has made social Story
sharing a quick and seamless process for all users, whether they be
creatives, marketers, social media managers or designers at established
companies or budding startups. InDesign and Issuu users can now upload
their InDesign content directly to the Issuu Story Cloud, which
automatically transforms the text and image assets into Story formats
adaptable for all social platforms.

Issuu has made creating and sharing beautiful content an easy process
through its extension in Adobe InDesign. We’re excited to see Issuu
empowering marketers and brands with the ability to publish on any
social platform through InDesign,” said Anubhav Rohatgi, director of
product, Adobe InDesign.

Issuu’s Story Cloud is comprised of a suite of products that enable
brands and creators to transform any type of content (images,
animations, articles or ads) into a professional-quality social media
Story, share on their favorite social channels and even monetize it. It
delivers beautiful spreads and slick scrolls in a variety of formats
including online articles, flipbook digital publications, website
embeds, GIFS, Instagram Stories and downloadable video stories assets to
share on Snapchat Stories, Facebook Stories, Google AMP Stories,
Pinterest, Twitter, WhatsApp, Apple News and more.

Bang & Olufsen has been creating innovative and iconic audiovisual
design experiences since 1925, and storytelling is key in connecting
people to our brand – there are so many stories that we can tell, almost
too many! Issuu helps us reach the people we want to engage with our
brand content, presenting our editorial with integrity. The Issuu Story
Cloud will help further rationalize the decisions we make about our
content, enabling storytelling using our brand approved assets and
content to a high visual standard without requiring entire production
teams,” said Nathaniel Robert Budzinski, global editorial manager, Bang
& Olufsen.

The Issuu Story Cloud offers us a seamless process to create and share
The Red Bulletin magazine by using Issuu Stories on our site and social
channels. This allows us to capture new audiences and increase
distribution of our magazine in an exciting and interesting way,” said
Andreas Kornhofer, general manager, Red Bull Media House Publishing.

To learn more about using Issuu Stories and sharing, check out stories.issuu.com/adobe-indesign
and the Issuu
Social Sharing Toolkit
.

About Issuu

Issuu is the world’s largest digital discovery and publishing platform,
powering a suite of solutions called the Issuu Story Cloud which enable
anyone with a story to tell – from global brands to independent creators
– to create once, share everywhere, and even measure and monetize their
editorial, catalog or marketing content. Founded in 2006, Issuu is
headquartered in Palo Alto, with offices in Copenhagen, Berlin, and New
York City. For more information, please visit: www.issuu.com.

Contacts

Monica Feig
(m) 818-917-0770
mfeig@brewpr.com

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