News

Headspace, NBA, and WNBA Launch Co-Branded Performance Mindset Category within the Meditation and Mindfulness App

New Content Will Showcase Videos of NBA and WNBA Players Sharing
How They’ve Built Focus, Confidence, Resilience, and the Ability to
Manage Pressure

SANTA MONICA, Calif.–(BUSINESS WIRE)–Headspace, one of the world’s leading meditation and mindfulness apps;
the National Basketball Association (NBA); and the Women’s National
Basketball Association (WNBA) announced today the launch of “Performance
Mindset,” the first co-branded category to ever appear in the Headspace
app. The category was created to provide Headspace members and NBA and
WNBA fans with the inspiration and tools to develop a mindset to achieve
their performance goals. The app contains content that outlines four key
pillars of building a Performance Mindset: Focus, Confidence,
Resilience, and Managing Pressure.

Each pillar features a video interview with an NBA or WNBA player
sharing their personal experiences in building that aspect of a
Performance Mindset, the role meditation has played, and the impact it
has had on both their game and personal life. Players include:

  • Sue Bird, three-time WNBA Champion and 11-time WNBA All-Star and point
    guard for the Seattle Storm
  • Kyle Kuzma, 2019 MTN DEW ICE Rising Star MVP and forward for the Los
    Angeles Lakers
  • Nneka Ogwumike, 2016 WNBA MVP and WNBA Champion for the Los Angeles
    Sparks
  • Ricky Rubio, point guard for the Utah Jazz

Performance Mindset also shares advice from Andy Puddicombe, Headspace’s
meditation expert and co-founder, along with 16 curated meditation
courses. This new co-branded category is meant to inspire and support
members to proactively work on their mental fitness as a way to achieve
their goals, whether the goal is to run a faster race or manage the
pressure of public speaking. This is the first time live-action video
and photography featuring athletes and a third-party partner are
incorporated into the Headspace app. Performance Mindset can be found
within the app’s Explore tab and will be part of June’s Featured
Collection.

It is well known that we can proactively train our bodies and improve
our physical fitness, but there is much less awareness on how we can
look after our minds to improve our mental fitness,” said Lindsay
Shaffer, Head of Sport at Headspace. “The mind plays a crucial role in
pursuing our goals. While meditation is great for stress and anxiety
relief, it is equally as valuable in building the mental skills
necessary to achieve our goals. Performance Mindset combines the
influence of the NBA and WNBA with the expertise and accessibility of
Headspace to inspire, guide, and support our members and fans to build
their mental fitness and unlock their full potential.”

Our collaboration with Headspace continues to support the NBA’s work to
encourage everyone to take their mental health just as seriously as
their physical health,” said Kathy Behrens, NBA President, Social
Responsibility and Player Programs. “The new Performance Mindset
category will be a great tool for athletes and fans, and anyone looking
to take their wellness to the next level.”

This co-branded category is part of a multi-year extension of the NBA
and Headspace’s partnership that first launched in February 2018, which
brought meditation to the NBA by providing all league and team employees
across the NBA, WNBA, NBA G League, and NBA 2K League with access to
Headspace’s popular app.

To learn more about Performance Mindset and unlock the entire Headspace
library for 30 days, please visit http://www.headspace.com/nba.

About Headspace

Headspace
was created with one mission in mind: to improve the health and
happiness of the world. To help us achieve this goal, we aim to inspire,
guide, and support our members on every step of their meditation and
mindfulness journey. Reaching more than 46 million users in 190
countries, Headspace is a leader in the meditation category and is
committed to advancing the field of mindfulness meditation through
clinically validated research. The company also operates “Headspace for
Work,” a B2B offering that brings its meditation products and services
to more than 350 companies, such as Google and LinkedIn, to help them
build healthier, more productive cultures and higher performing
organizations. Headspace has also established robust partnerships with
many of the world’s most recognizable brands, including Apple, Amazon,
Google, Nike, NBA, and more. In 2018, Headspace was featured as part of
Apple’s #Bestof2018: trends of the year on the AppStore. Headspace was
also named one of Amazon Alexa’s best health and wellness skills of
2018. Headspace was also selected for five Webby Awards in the health
and fitness categories between 2018 and 2019. For more information
please visit us at www.headspace.com,
or follow us on Facebook,
Twitter,
and Instagram.

About the NBA

The NBA is a global sports and media business built around four
professional sports leagues: the National Basketball Association, the
Women’s National Basketball Association, the NBA G League, and the NBA
2K League. The NBA has established a major international presence with
games and programming in 215 countries and territories in 50 languages,
and merchandise for sale in more than 100,000 stores in 100 countries on
six continents. NBA rosters at the start of the 2018-19 season featured
108 international players from 42 countries and territories. NBA
Digital’s assets include NBA TV, NBA.com, the NBA App, and NBA League
Pass. The NBA has created one of the largest social media communities in
the world, with 1.6 billion likes and followers globally across all
league, team, and player platforms. Through NBA Cares, the league
addresses important social issues by working with internationally
recognized youth-serving organizations that support education, youth and
family development, and health-related causes.

Contacts

Headspace:
Estela Weinmann
estela.weinmann@headspace.com

NBA:
Chantal Romain
CRomain@nba.com

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