FOREO Launches LUNA 3 to Cleanse, Refresh and Tone Skin
Device Combines Gentle Silicone Cleansing with App-Enabled Firming
STOCKHOLM & LAS VEGAS–(BUSINESS WIRE)–#3theface–Swedish beauty and wellness brand FOREO
announces the newest installment of its popular LUNA range of facial
cleansing devices, LUNA
3, launching exclusively on Amazon Luxury Beauty.
FOREO teamed up with model and author Chrissy Teigen to unveil the
highly anticipated addition to the brand’s best-selling line. Teigen
posted a playful teaser on June 6, hinting at the forthcoming release
saying “something exciting is coming June 10,” and ultimately revealed
the brand-new LUNA 3 this morning.
“I’ve always been a fan of FOREO and love the new LUNA 3. It’s perfect
for me since I’m always on the go,” says Chrissy Teigen. “The high-tech
beauty device allows me to maintain my healthy glow and with its
app-enabled feature, I can customize my routine.”
LUNA 3 is the first smart skincare device on the market that combines an
ultra-soft hygienic cleanse with a variety of targeted firming massage
routines all controlled by the FOREO For You app.
Globally, more than 20 million people use a FOREO LUNA as the foundation
to their cleansing routine. The Swedish brand has come a long way since
its founder, Filip Sedic, had his original idea just over six years ago:
“My wife Ivana has always been passionate about skincare. In 2012,
she started using a well-known brand of facial brushes, but found the
product actually made her skin worse. When looking closer, I couldn’t
see how it could be better than just washing with hands – its nylon
brush head would harbor bacteria, and it was clearly too abrasive. To
our surprise, a gentler more hygienic alternative didn’t exist, so we
decided to create one ourselves,” explains Sedic.
FOREO’s new flagship LUNA boasts:
30% longer touchpoints; for those harder to reach places and
for an even deeper cleansing of the pores.
30% bigger brush head; larger cleansing surface offers a more
25% softer touchpoints; glides effortlessly across the skin,
with no pulling or stretching to preserve the skin’s natural
16 pulsation intensities; choose what suits you best with up to
8000 pulsations per minute.
App-connected; offers personalized settings and variety of
firming face massage routines.
Improved charging power; up to 650 uses per charge with a 100%
Universal power button; conveniently located on the back of the
device for easy use.
LUNA 3 is available in three skin-type variations: sensitive (lavender),
normal (pearl pink), and combination (blue) and retails for $199
(USD)/$259 (CAD). The smart facial cleansing device is available now
exclusively on Amazon Luxury Beauty, and will begin launching in-store
and online July 1 at select retailers including Ulta, Net-a-Porter,
Shoppers Drug Mart, Saks Fifth Avenue, Sephora, Nordstrom, BlueMercury
Swedish beauty-tech brand FOREO offers a new standard of beauty and
wellness solutions, from the award-winning facial cleansing brushes in
its LUNA line, inventing a whole new way to mask courtesy of UFO, to
reinventing the toothbrush with ISSA. This approach is bold: the brand
doesn’t just improve existing designs, FOREO tears them down and
restarts from the ground up, ensuring the best solutions are not
reserved for the wealthy few. FOREO promotes self-confidence: when you
feel good, you look good, mission complete!
Relations Manager, FOREO North America
Public Relations Specialist, FOREO North
For additional press materials, please visit the LUNA
3 Online Press Kit.