News

Leading Entertainment Studio, Cinedigm, Achieves 78% Increase in In-app Satisfaction From Millions of Users With Swrve

Real-Time and Customer Experience Platform Swrve improves mobile
customer click rates, completion rates and app sessions

SAN FRANCISCO–(BUSINESS WIRE)–Swrve,
a leading marketing and customer engagement platform, today announced
that Cinedigm (NASDAQ: CIDM), the leading independent entertainment
studio in North America is using Swrve’s platform to elevate its
customers’ mobile user experience and improve app store ratings for the
Dove Channel, one of its nine entertainment properties. One key
performance indicator realized was a 78% increase in in-app customer
satisfaction surveys, which also led to higher engagement and app
ratings for Cinedigm.

“Cinedigm is laser focused on delivering premium content and digital
channels and services to millions of viewers around the world, providing
a quality experience at all times,” said Tony Huidor, Vice President,
Product and Operations, Cinedigm. “By choosing Swrve to enhance the
mobile experience for our Dove Channel, we can truly refine our customer
engagement and satisfaction efforts. Swrve serves as the backbone to how
we continue to deliver value to our customers.”

With Swrve, Cinedigm has already realized the following returns on its
investment:

  • A 56% completion rate among iOS users and a 90% completion rate among
    Android users for app store review requests, which boosted Cinedigm’s
    Google Play rating from 2.5 to 4.1 stars
  • A 65% open and click rate among active users for weekly push alerts
    when paired with in-app messaging
  • With Swrve, Cinedigm was able to boost its rating in the Google Play
    store from 2.5 to 4.1, an increase of 64%.
  • An additional average of 3.6 app sessions by users who consumed more
    media content following their initial engagement with in-app messaging
    campaigns
  • A 78% increase in in-app customer satisfaction surveys, which also led
    to higher engagement and app ratings for Cinedigm.

“The deluge of channels, interactions, and touchpoints for each customer
means that understanding and personalizing content to your audience is
only half the battle,” said Tom Aitchison, CEO of Swrve. “For brands to
truly connect, engage, and retain customers, they need to anticipate and
provide relevance in real time. We partnered with Cinedigm to deliver
tangible results for each step of the customer journey, and look forward
to playing an intrinsic role in helping them scale their communications
across millions of devices worldwide.”

About Swrve

Swrve is the marketing and customer engagement platform that helps
leading brands confidently scale communications over millions of
customers in real time. A Gartner Magic Quadrant for Mobile Marketing
Platforms leader, Swrve is currently installed in 3.5 billion apps
worldwide and processes 14 billion events daily.

About Cinedigm

Cinedigm powers custom content solutions to the world’s largest retail,
media and technology companies. The global digital-first channel company
provides premium feature films and series to digital platforms such as
Netflix, Amazon, Roku, Apple, Google, cable/satellite providers Comcast,
Dish Network and DirectTV, and major retailers like Walmart and Target.

Contacts

Kayla Quock
kayla@gravitatepr.com

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