News

Trump Hotels™ Launches New Trump Card® Privileges Program Website with Enhanced Offerings for Loyalty Members

NEW YORK–(BUSINESS WIRE)–Trump
Hotels™
, the luxury brand of five-star hotels and resorts, has
launched a new Trump
Card®
member website with added features and exclusive benefits for
loyalty members.


Known for its exceptionally designed hotels in iconic locations, Trump
Hotels’ Trump Card® Privileges Program creates exceptional experiences
and added value for loyal guests. The complimentary loyalty recognition
program offers exclusive member benefits, including personalized stay
preferences, priority early check-in and late check-out, welcome
amenities upon arrival, complimentary room upgrades, the ability to earn
points toward future stays at its luxury hotels and resorts, and greater
levels of recognition at the Gold and Platinum status levels. Newly
added benefits include member only special rates, spa and retail
discounts, a newly structured points model that rewards members with
spend and for more rate types, and a digital mobile wallet member card.
Additionally, the brand’s two Estate Collection properties, including
Albemarle Estate at Trump Winery in Charlottesville, VA and MacLeod
House & Lodge in Aberdeen, Scotland, have now been added to the program
for both earning and redemption.

“At Trump Hotels, we pride ourselves on providing uniquely personalized
experiences for our guests and enhancing our existing benefits for our
loyalty members. Our newly enhanced Trump Card® experience sets us apart
from others in the luxury hospitality industry,” said Eric Danziger,
chief executive officer of Trump Hotels. “As one of the only independent
luxury hotel companies to offer a comprehensive loyalty program of this
caliber, our ‘Never
Settle
’ philosophy shines through. We Never Settle for
anything less.”

With the new Trump Card® website, loyalty members will see:

  • A more refined user experience
  • Personalized member offers
  • New preferred member rates with 10% off the best unrestricted rate
  • A new points currency, where members earn 10 points per $1 spent
  • Simplified points redemption structure based on the best unrestricted
    rate
  • Seamless booking and point redemption on TrumpCard.com and
    TrumpHotels.com
  • New points redemption functionality

Trump Card members receive spa discounts at Trump Hotels and retail
discounts at Trump Hotels, Trump Golf and Trump Winery properties, and
trumpstore.com, and can now earn points when staying at Trump Hotels on
a group rate. Trump Card also recently launched a mobile wallet feature,
available on Apple Wallet and Google Pay, that provides the ability to
view member benefits, receive offer notifications, and save on spa
treatments and retail purchases.

For more information about the Trump Card® Privileges Program, please
visit www.trumpcard.com.

About TRUMP CARD® PRIVILEGES PROGRAM

The Trump Card® Privileges Program creates exceptional experiences,
while adding value for our most loyal guests. The complimentary loyalty
recognition program offers exclusive member benefits, including
personalized stay preferences, priority early check-in and late
check-out, first stay welcome amenities, complimentary room upgrades,
the ability to earn points toward future stays at our luxury hotels and
resorts, and greater levels of recognition at the Gold and Platinum
status levels. For more information, visit www.trumpcard.com.

About TRUMP HOTELS™

Trump
Hotels™
 is a brand of five-star luxury hotels and resorts with a
mission of providing extraordinary customer experiences and luxury
accommodations. Its exceptionally designed hotels in iconic locations
put guests at the heart of each destination. Each property provides a
variety of offerings including signature programs designed with the
guest in mind, and every hotel has a distinct design that is
culturally-relevant, with iconic architecture that is contextual to the
destination. The brand’s “Never
Settle”
philosophy permeates its everyday work culture, with
dedicated leaders and talented associates priding themselves on
impacting the guest experience with exacting standards and keen
attention to detail. Reservations can be made at www.trumphotels.com.

About Trump Hotels™ ESTATE COLLECTION

The Trump Hotels™ Estate Collection is comprised of extraordinary,
diverse properties that feature the Trump Hotels signature standard of
five-star hospitality and service excellence, in an intimate and
specially curated estate house travel experience. There are currently
two destinations within the Estate Collection including Albemarle Estate
at Trump Winery in Charlottesville, VA and MacLeod House & Lodge in
Aberdeen, Scotland. Reservations can be made at www.trumphotels.com.

Contacts

Hwee Peng Yeo
Glodow Nead Communications
TrumpHotelsPR@thotelspr.com
415-394-6500

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